Danica Carey is the Director of Marketing Operations at Seirus Innovative Accessories, a family-run company, based in San Diego. Seirus manufactures head-to-toe cold weather protection. In this role, she has helped the brand develop and launch products that bring technical gear to outdoor enthusiasts. Following the guidance and inspiration of parental mentors Mike & and Wendy Carey, she is humbled by the privilege of watching the business built from an idea and continues to evolve her ability to contribute over many roles and constant learning experiences.

Her lifetime in the outdoors has been mirrored by a longstanding passion for all sports, which took her to the University of Nebraska for her collegiate soccer career and Marketing degree. Having been introduced early to sports & and outdoors, she continues to pursue those passions through soccer, ranching, skiing, part-time van-lifing, and exploring new spaces.